Reading the transatlantic landscape
from the inside.

The rules of engaging financial, telecoms and AI regulators in the US and UK are not written down — but they are remarkably consistent. Here they are.

American and British crisis playbooks share a structure but diverge on tempo, tone, and apology economy. Both have lessons for the other.

The era of broadcast public diplomacy is over. What replaces it is harder, slower, and more strategic.

A press office reacts. A press strategy decides what gets said, by whom, in which outlet, and when. The latter is rarer than it should be.

A well-crafted memo decides multimillion-dollar policy outcomes in DC and London. What that craft looks like — and why most C-suite memos miss the mark.

A one-pager that works on K Street will fall flat in the Berlaymont. The Westminster playbook is unrecognisable in DC. Operating across all three demands three different mental models — not one.

London and Washington executives often treat EU regulation as someone else's problem. NIS2, the AI Act and the DMA say otherwise — and the compliance bill lands whether you have a Brussels office or not.

The post-every-day school of executive branding is producing a generation of high-volume, low-signal voices. The leaders who actually move markets and policy do almost the opposite.